In the Prime of Life


If you’ve ever been a victim of creasing foundation, raise your hand!


Well, say goodbye to makeup creasing, settling into fine lines, and going on splotchy. Primer is here to save the day!

Primer smooths the surface of your face, creating an even base for makeup to go on smoothly. It fills in large pores, smooths fine lines & wrinkles, controls shine, and creates a barrier between your skin & your makeup. Most importantly, it gives makeup something to hold onto to last throughout the day.

Now, this is where things get tricky: Doesn’t moisturizer function similarly to primer? Nope! Moisturizer softens skin, while primer prepares skin for makeup. Primer should be used after moisturizer (and sunscreen); primer seals the moisture and SPF in. Moisturizer and sunscreen is the last step in your skincare routine, whereas primer should be your first step in your makeup routine.

Primer can be applied in many ways, depending on the area you want to cover. For large areas, rub in primer with your fingers,  massaging gently to get the blood flowing beneath the skin. For smaller or hard-to-reach areas (like the eyes or sides of your nose), use a lip or concealer brush to spot-prime. Follow these for the most natural results!


These days, primers work twice as hard–they come formulated to address specific issues such as large pores, dull skin, or acne prone skin. As a result, primer instantly blurs skin imperfections for minimum effort and maximum payoff, which is great for no-makeup makeup days! Find the primer that’s right for you and your foundation game will be on-point every single time.


Picked up your perfect primer?  Let us know by tagging us at #beautybytes!